The new kid on our “alphabet block” (see: title of this article) is Behavioral Economics (“BE”). Unlike classical economics, which focuses on how people ought to behave (when driven by rational self-interest), BE focuses on how people actually behave, especially when that behavior doesn’t make sense. As a result, BE is often considered the science of irrationality, and its practice is heavily focused on human decision-making.
Read I/O, HR and BE – 6 Letters to Account for the Fact that People Are Basically Impossible on HR Technologist.
