Let’s face it. We’ve got a bad name. In this episode, I make the case against the name “industrial and organizational psychology,” consider some of the alternatives, and offer up my own suggestion for a new name. I’d love to hear your opinion about this one, so please hit me […]
Tag: marketing
Understanding IO Psych Propels New Career Options
Soft and strong. Studies consistently show the most promising careers now require “softer” relationship-oriented abilities paired with strong analytical skills…Situated at the nexus of these needs is the field of industrial and organizational psychology. Cody Cox Make no mistake, this is marketing. But it’s a notch above the typical promotional […]