Yes, I Can!

Women undergraduates paired with women entrepreneurs for a class project developed (1) more positive attitudes toward entrepreneurship, (2) more confidence in their own ability to start a business, and (3) and a greater intention to start a business.

Read Yes, I Can! A Field Experiment on Female Role Model Effects in Entrepreneurship in the Academy of Management Annual Meeting Proceedings (Paywall):

This post marks the 10,000th time I’ve tried–and failed–to spell entrepreneurship correctly.

About the Author

Ben Butina, Ph.D.
Dr. Butina, who hosts the Department 12 Podcast, is an industrial-organizational psychologist with interests in training, leadership development, talent management, and positive psychology in the workplace.

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